In March of 2023, Axis changed business models, moving from a paid subscription to free access for all. Within months, our reach increased tenfold and engagement with our resources multiplied by 585%. It was a choice we made with intention, excitement, and absolute joy.
But that doesn’t mean it was an easy choice. By embracing the free model, Axis gave up $650,000 in annual subscription fees in 2023 alone and became completely reliant on the generosity of donors like you.
We know we can reach more families with resources to bring their families closer to Christ and to each other. But we can’t do it without generous support from our community of users.