- 76,936 new connections with families
- 585% increase in resource engagement
- 791,141 young people reached
- 310 new and updated resources
We need to raise $280,000 before December 31st, 2023.
Axis Campaign For 2024
Every dollar you give gets us closer to funding our 2024 Goals
58% of our $280,000 goal reached
It’s a difficult time for parents who want their kids to choose Jesus.
continue the impact
- Connect with 100,000+ new families
- 750% increase in parents engaging with Axis content
- Reach 1.5 million young people
- Publish and update 326 resources
66% of Christian youth walk away from their faith during college. By 2050, it’s estimated that 35 to 42 million Christian kids will walk away from their faith.
At Axis, we believe that the Gospel hasn’t lost any of its truth—or its power. We know that thriving relationships between parents, teens, and Jesus are key for helping the next generation discern biblical truth from the contrary cultural messages they are bombarded with daily.
We want these parents to know that there is plenty of reason to hope. It starts with letting them know they aren’t parenting alone. That’s why next year, we’re working to double our reach.
Axis stands alone in equipping parents and caring adults with biblically rooted and culturally relevant resources to disciple their teens. There is no other Christ-centered organization like ours. We’re on the leading edge of teen culture, rapidly producing quality content in audio, video, print and digital formats and roping in experts and real teenagers to tell us what we need to know.
Our deeply researched, topically relevant content covers social media, mental health, sexuality, screen time, cultural trends, and so much more. And we’re just getting started.
In March of 2023, Axis changed business models, moving from a paid subscription to free access for all. Within months, our reach increased tenfold and engagement with our resources multiplied by 585%. It was a choice we made with intention, excitement, and absolute joy.
But that doesn’t mean it was an easy choice. By embracing the free model, Axis gave up $650,000 in annual subscription fees in 2023 alone and became completely reliant on the generosity of donors like you.
We know we can reach more families with resources to bring their families closer to Christ and to each other. But we can’t do it without generous support from our community of users.
The Power of Parenting Together
We often use your questions from your emails for our time around the dinner table, which has allowed for some deep, thought-provoking conversations. Our oldest was struggling with social anxiety after starting a new school, and your Conversation Kit on anxiety gave him encouragement, education, and practical tools to use.
The Culture Translator is one of the most useful things I have ever subscribed to. I am not culturally in tune at all, so even something as basic as Song of the Week has helped connect to our students in such fundamental ways.
I am very thankful for how you curate your materials and engage to equip us to navigate culture with our teens. The questions you ask to help inspire and prompt parent questions/dialog with their teens are spot-on. Your tone perfectly accompanies the information you present: you are not alarmist; you are full of faith and curiosity, and it oozes out of every word and section. Bravo! Thankful to be partners with you in discipleship.
My 14-year-old daughter and I have been picking Conversation Kits and watching them together in the evenings before bed. It's been a great jumping-off point for thoughtful, meaningful conversation!
I love the weekly email updates. It helps me understand my kids and some of the ways they may encounter the world that is different from my own experience growing up. It helps me get into their world and be with them instead of just being confused. So, thank you!
One Conversation Can Change Everything
In the wake of political polarization and social isolation, we need more ways to come together.
Our resources are uniquely designed to speak into this cultural moment with the timeless truth of the Gospel.
We give parents the confidence to ask questions, listen well, and speak life into their teens.
These are the conversations that can make all the difference in showing Christ’s character to the next generation.
Your generous gift will enable our team to double our impact from 2023 in the coming year as we build and update more free resources. That includes expanding our Parent Guide offerings, funding the Axis podcast network, and developing more of our newest resources, like the 7 Minute Video series.
As our way of saying thank you for your support, all donors will receive a donor-exclusive resource, our brand-new Parent Guide to 2024. This resource breaks down where big trends in pop culture and teen culture stand at the end of 2023 and includes our best predictions for what’s coming next in your teens’ world.
We’ll also add you to the list for the Culture Translator Premium, an expanded edition of our weekly newsletter. The Culture Translator Premium includes six additional conversation starters each week that you won’t find anywhere else.
Axis is a registered 501c3 donor-funded ministry; all donations are tax deductible.