Vol. 5 Issue 41 | October 11, 2019

Vol. 5 Issue 41 | October 11, 2019

Three Things This Week

1. Celebrate Good Times

What it is:The Culture Translator hit a major milestone recently, surpassing 50,000 subscribers in over 45 different countries! WooHOO!

Why we can do more: Most of our subscription growth happens organically, meaning faithful readers like you forward The CT to their friends. Do you have a friend, family member, or colleague who would benefit from reading our resource each week? If so, will you forward this email to them so we can serve even more families starting now? Simply click the “Forward to a Friend” link above. Thank you!

2. Ellen & W?

What it is: Famed progressive and LGBTQ+ activist Ellen Degeneres took heat from her fans for chumming up to former president George W. Bush at a recent NFL game.

Why it’s an opportunity for inclusion: Ellen responded beautifully to her critics on her show this week: “Here’s the thing, I’m friends with George Bush. In fact, I’m friends with a lot of people who don’t share the same beliefs that I have...When I say ‘be kind to one another,’ I don’t mean only the people that think the same way that you do. I mean be kind to everyone.” Can the same be said of us in a world of such hostile political and religious polarity? As a parent, are you modeling radical kindness through the diversity of your relationships or still struggling under the tribalistic weight of an “us vs. them” worldview? Like Ellen, Jesus constantly got in trouble for fraternizing with the wrong crowd. May we go and do likewise.

3. Midnight Madness

What it is: Kansas kicked off college basketball season with an R-rated, Adidas-sponsored variety show featuring Snoop Dogg, pole dancers, and fake money shot toward potential recruits.

Why it’s bad timing at best: It was a bold move, considering the Jayhawks are staring down significant NCAA sanctions for allegedly participating in a pay-for-play conspiracy with Adidas. Critics claim the show was head coach Bill Self’s way of giving “the middle finger” to the NCAA while feigning ignorance. Regardless, it’s an unfortunate reminder that money, not integrity, rule college athletics. More importantly, it’s stunts like this that captivate young players because it shows that hoops, like many sports, aren’t just about the game anymore; they’re a vehicle for achieving fame, getting rich, hooking up, and ultimately having whatever one wants. If your athletes crave this life, it’s a great opportunity for conversation about the Kingdom’s countercultural, counterintuitive call to holiness, downward mobility, generosity, service, and meekness. One road is flashy and exciting on the outside yet full of emptiness, while the other, though less Instagrammable, offers truly abundant life.

Spotlight: To thank you for forwarding this email to a friend, every Axis Parent Guide is 50% off now through Sunday at midnight. Click here to grab your favorite parent guide today for half price by using coupon code SHARINGISCARING at checkout before time runs out!

Gen Z Facts, Okurrr

The Piper Jaffray Companies, a leading investment banking and securities firm, recently completed its 38th semi-annual survey on Gen Z, highlighting the spending patterns and brand preferences of today’s teens. If you’re wondering why an investment company is so interested in how your kids spend their money, here’s the answer: Gen Z spends approximately $830 billion a year on retail products. That’s a lot of bread! Here’s the detailed infographic, but we’ve curated the ten most interesting findings from the survey.

  1. Nike remains the top footwear brand, owning 42% of the market. For Gen Z, those kicks are drippin'.
  2. Ulta topped Sephora as the top beauty shop.
  3. Interestingly, Kevin Hart was voted the most popular celebrity, while David Dobrick is the top “influencer.” Yes, there is a difference!
  4. Video games make up 9% of teen spending, up from 8% last year.
  5. 86% of teens expect their next phone will be an iPhone. That loud cheer you just heard came from Cupertino.
  6. Gen Z’s top social cause continues to be the environment, which is a bit surprising based on all the public discourse surrounding gun violence and school shootings.
  7. 37% of teens prefer YouTube as their daily media consumption channel, besting Netflix by a mere 2%.
  8. Remember Crocs? Well, they’re coming back. Unfortunately.
  9. Let them eat Chick-fil-A! Yes, you guessed it, the chicken chain is Gen Z’s favorite restaurant.
  10. For the third year in a row, Instagram is the most popular social media platform among teens. But don’t be surprised if TikTok surpasses Insta as Gen Z’s platform of choice next year.

Keep the Faith!

The Axis Team


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