Vol. 3 Issue 31 | August 4, 2017
Three Things This Week
What it is: A hashtag (language) started to encourage people to embrace every part of themselves, not just the highly edited, “good” angles they post on social media.
Why it's a step in the right direction: The entire movement began as a way to help people feel comfortable sharing their “less-than-perfect” selves with the world, as well as to learn to take photos simply to capture the moment, rather than to get affirmation via social media. Though Snapchat is beloved by teens for this very reason, part of why they’re quick to share a “bad” photo on Snapchat is because it’s not permanent. As a family, join the movement and add some “imperfections” to your profiles for all to see. But rather than preaching “body positivity,” use the experience to fight against narcissism and external validation and promote a Psalm 139:14 view of self.
2. Parenting Win or Fail?
What it is: Buzzfeed shared the story of a mom who checks in on her teen daughter by making her send selfies that verify she’s where she said she would be.
Why it's polarizing: Proponents of the tactic say that, because it’s random and the daughter never knows when she’ll ask for verification, it helps the daughter think twice before lying about her whereabouts and activities. Others say that it erodes trust between them, causing the daughter to want to rebel. We want to know what you think! Is this a good use of technology to connect with your children and create accountability? Or is this “helicopter” parenting at its finest? Let us know what you think and why by replying to this email.
3. In A Heartbeat
What it is: A new animated short film about a schoolboy whose heart gives away that he has a major crush...on another boy.
Why it’s influential: It’s compelling. There’s a reason they created an animated film, instead of live action. There’s an ideology behind showing his heart being in control, no matter how hard he tries to deny it. It’s no accident that it’s boys—not men—going through this. And since it’s already been viewed 15 million times, your teens will see it. So how will you be talking to them about it? How will you be teaching them to dig beyond the surface, ask good questions, be compassionate, and go to God’s Word—not to culture or what feels right—for truth?
How Gen Z Consumes Music
Sometimes, the problem isn’t what our kids are consuming; it’s how they’re consuming it. Are they binging? Do they ever unplug? What ads are they being exposed to while they consume media? Are apps the only way they connect with friends? Are they spending more time with digital platforms than they are in face-to-face connections?
All of these are relevant questions every parent should consider. A recent study of the behaviors of UK teens reveals a lot about Gen Z in general, particularly in regard to their music consumption. Knowing the platforms they spend the most time with can help us know what they like, how they learn, how to encourage them to think more deeply about their habits, and how to better disciple them into lifelong faith in Christ. Here are some key findings:
- Among 8- to 11-year-olds, 29% have a smartphone and 73% use YouTube.
- Among 12- to 15-year-olds, 79% have a smartphone and 87% use YouTube.
- Among 16- to 19-year-olds, 97% have a smartphone and 94% use YouTube.
- YouTube is the most pervasive entertainment platform for Gen Z, peaking at 94% monthly penetration among 16- to 19-year-olds.
- Among 16- to 19-year-olds, Spotify has overtaken YouTube as the main music app, with 53% weekly user penetration, compared to 47% for YouTube.
- Music is the most widely watched content type among 12- to 15-year-olds on YouTube.
- Thanks to streaming, 74% of all 16- to 19-year-olds say they are mainly listening to single tracks and playlists instead of albums.
- 12% of 16- to 19-year-olds use Musical.ly, compared to just 2% for consumers 20 and older.
- 85% of 16- to 19-year-olds say that music is an important part of their life.
Axis Giving Day
Tuesday, August 15 is Axis Giving Day! We’re celebrating 10 years of ministry. Will you join us in our goal to raise $25,000 to bring 50,000 families together to have life-changing conversations with their teens about faith, technology, sexuality, and pop culture? Make your gift today!
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