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Cofounder David Eaton steps into role of chief visionary for Axis as new CEO
COLORADO SPRINGS, Colo. – David Eaton, one of the founders of Axis 16 years ago, has been appointed the ministry’s new CEO. He transitions from the role of president to take over casting and carrying out the vision of the organization that has helped nearly 1 million families guide their children through the challenges of pop culture to develop and grow their relationship with Jesus Christ.
“I’m so excited about the future of Axis. Every day our team wakes up and thinks about the parents and the tweens and teens in their families and in their care,” he said. “We research, we pray, we curate, we debate and we make resources just for those parents so they can have ‘one conversation’ with their kids -- one conversation that is ongoing, continuous and unending.”
Axis resources for parents include parenting guides, conversation kits and its Culture Translator, a weekly tool that translates pop culture to help parents and caring adults understand and disciple their teenagers.
“Each week, our team researches culture to help parents stay up to date on the music, movies, TV shows and social media trends impacting their kids’ world,” Eaton explained. “I want parents to know one simple truth: We believe in you. You have what it takes to influence, mentor and disciple GenZ.
“Axis is in your corner as your ‘research assistant’ to help you be confident, ready and ahead.”
Timothy Jenkins, president of the Axis board, said he and his fellow directors are “inspired by David’s vision to exponentially expand Axis’ reach and impact.”
“David has been the face of Axis for years and has tirelessly built relationships that have enabled our growth,” Jenkins said. “More importantly, David is passionate about connecting parents and their teen and pre-teen children through conversation.”
In a corresponding move for the ministry, veteran staffer Toben Heim has assumed the position of Axis’ chief operating officer.
“I will focus on the day-to-day operations of Axis,” he said, “with a particular eye towards culture as we seek to make Axis a great place to work with a team that can accomplish great things, helping parents and kids connect on difficult issues with an eye towards the Gospel.”
Eaton said one thing that won’t change for Axis, though, is its commitment to giving parents and mentors hope by being their guide through culture into conversation around Jesus.
“The empirical evidence is clear,” he noted. “No one is as influential as moms and dads in the life of kids. No church, school, camp, app, coach, college, pastor, teacher etc. All of these institutions and people are awesome, but their influence pales into virtual insignificance compared to parents.
“As we move into the next era at Axis, we want more parents to belong to our community and to experience Gospel transformation in their families.”