Why We Do What We Do
Culture is loud. Every advertisement, Netflix show, and song on Spotify is selling us a vision of “the good life,” not just entertaining us. Some of these visions and messages are beautiful. Some are awful. Many are somewhere in between.
At Axis, we translate pop culture to help parents and caring adults understand and disciple their teenagers. We call this process “culture translation,” and it involves understanding the culture the next generation lives in as well as the language they speak in order to build relationships and walk in discipleship with them.